Five scandalous logos of famous brands

Logo design is a critical aspect of branding and marketing, as it should be the visual epitome of your company's values and identity. A well-designed logo can help a business stand out and build a strong brand, while a poorly designed logo can do the very opposite.

 

In this blog post, we'll take a look at 5 failed logos that the public condemned. These examples demonstrate the importance of strategic and careful planning when it comes to logo design.

 

Gap

In 2010, Gap attempted to bring a more minimal design to its iconic logo, but the change was met with widespread criticism. The company eventually returned to its original logo after just a few days.

London Olympics

The logo for the 2012 London Olympics was unveiled to much fanfare, but it was met with widespread criticism for its jagged, abstract design. Many people found the logo to be confusing and difficult to read.

Pepsi

In 2008, Pepsi unveiled a new logo that was meant to be more modern and youthful. However, the new design was met with widespread criticism and was eventually abandoned in favor of a design that more closely resembled the original logo.

Airbnb

In 2014, Airbnb unveiled a new logo that was meant to be more playful and friendly. However, the design was met with criticism for its abstract and confusing feel, and the company eventually returned to a more straightforward design.

Starbucks

In 2011, Starbucks unveiled a new logo that removed the words ‘Starbucks Coffee’ from the design. The change was met with criticism for removing the brand's name from its logo, and the company eventually returned to its original design.

These examples demonstrate the importance of careful planning and strategic thinking when it comes to logo design. A poorly designed logo can do more harm than good, so it's important to take the time to get it right.

The most unusual images for the logos are those devised by Nikolai Ironov. It is an artificial design intelligence that thinks more freely than humans and finds the most non-trivial solutions.