10 trends in logo design

Logos, like everything else, have trends. If you’re designing a logo, it’s a good idea to keep an eye on them so your new logo looks bang on trend rather than dated and dusty. Here are the trends that are going to define logo design in 2024.

Trend 1. Gradient

Gradients have been fashionable for a few years now, showing some staying power. 2023 shows no sign of being any different, so a gradient can be safely used in logos.

A gradient can work well for any company, but especially those who are looking for a modern-manufacturer feel.

Trend 2. Muted colors 

Another trend to watch out for in 2023 will be muted, dusty colors. In a year full of unpleasant events in the world, people are crying out for peace, harmony and all things soft and inoffensive—at least when it comes to color.

When choosing muted colors for the logo, it’s best to choose a shade that’s close to something natural. This color scheme is especially fitting for companies who want to convey their commitment to sustainability.

Trend 3. Non-standard geometry 

In 2023, logos that feature unusual geometric patterns will be on trend. For example, when shapes are combined with text or form a new object from several elements.

Logos with non-standard geometry have only recently become fashionable, so logos like this will be on trend for at least the next year.

Trend 4. Illustration

Logos with an illustration—like an animal or a person—are great for playful brands.

This option has one clear advantage: the character in the logo automatically becomes a brand mascot. They can be used in social networks, on merchandise and in communications. And if that wasn’t enough, character logos are easier to remember.

Who would be able to forget the sun, clouds of smoke, and a shy bird?

Trend 5. Icons in text logos

Another key trend in 2023 will be icons in text logos. Companies often strive to make logos compact and minimalistic, while at the same time keeping the logo memorable.

Text logos can be compact, but not always memorable. A logo in the form of a sign is memorable, but not minimalistic. So, the perfect combo is a text logo in which a graphic symbol is added directly to the inscription.

Trend 6. Retro

Retro logos are gaining in popularity. Retro images in logos refer to the aesthetics of a certain era, be it the Renaissance or the 90s.

A company that uses a retro-style logo is expressing its links with a particular era and hinting that it may embody the qualities and values of the time. For example, a logo in the style of the 1960s might convey the liberal and free-thinking playfulness which is synonymous with this era.

Source: underconsideration.com

Trend 7. Minimal 

Minimalist logos have been in vogue for decades. If the goal is to design a logo for the ages, a simple logo without excessive graphic interference is the best way to go.

Fashions come and go, but Nike’s swoosh and Apple’s apple go the distance.

Trend 8. Neural networks

Neural networks are popping up everywhere, and the world of logos is no exception. The great thing about neural networks is that they’re capable of coming up with a highly original option that a human designer would never have thought of.

Neural networks don’t think like people. They are free to be bold, offer unexpected stylistic solutions, and compile color palettes that no human would ever dare to combine.

The best neural network for creating logos by far is Nikolay Ironov. Nikolay can come up with 999 logo options in seconds, all based on the information users provide as a brief. Here are some of Ironov’s logos.

 

Try Ironov

Trend 9. Creative typography

Another trend of 2023 will be interesting typography. Brands will go with logos that combine text with graphics.

Letters in the form of birds and animals? Spectacular. Does the font used for the brand name stack up with the picture? Fine.

Trend 10. Glitch

Glitch became trendy when TikTok released a logo with this effect. Since then, its popularity has not waned.

Glitch adds a pinch of futurism to the logos, and the deliberate distortion elongates the logo as the eye clings to the ‘irregularity’.

Glitch logos work especially well for music and technology companies.

Source: underconsideration.com