Ironov is head and shoulders above other logo generators. Here is why

Online logo generators allow you to create a logo without having to use a designer or agency. Nikolay Ironov, a neural network that develops logos and identity, can do exactly the same thing. But here’s why Ironov beats the competition.

Ironov thinks outside the box

Ironov is a neural network, so his approach to thinking is markedly different from that of humans. The templates used by online generators are designed by people. A designer developing variations for a logo maker uses straight-line imagery that could potentially suit thousands of companies. That means you’ll see things like scissors in a barbershop logo, or a tooth in the logo for a dentist.

Here are some logos designed by an online generator for Photon, a children's photo studio.

And here’s what Nikolai Ironov came up with.

The generator was pulled towards the fact that the company is engaged in photography. Ironov, on the other hand, went in several very different directions at once. He saw that the photo studio was for children, and came up with options which incorporate a naive panache. He noticed that the company was called Photon, and came up with images based on the themes of particles and radiation. Because Ironov can think outside the box, he was able to create logos that are completely different from the ones his competitors would come up with.

Generators sell one logo to different companies. Ironov doesn’t

Most logo makers work the same way. The user writes the name of the brand, and the generator applies a ready-made logo to the text. The picture uploaded to the database is given out to everyone over and over again.

Because of this, hundreds of companies around the world are using the same logo, with the only difference being the text itself. 

Ironov doesn’t do that. Instead of applying a ready-made template to a name, he comes up with logos from scratch, starting from the description of the company.

After the user has selected a logo and clicked on the ‘Download file’ button, Ironov removes the logo from the search results. This ensures that other companies don’t end up using the same logo.

If you buy a logo from an online generator, you might run into copyright issues

Generators allow different people to download a logo with the same graphic symbol. But, in many countries, copyright law prohibits companies operating in the same area of business from having similar logos.

If you download a logo from an online generator, chances are that another company has downloaded the same logo and registered it as a trademark. In this case, you may be sued.

Ironov gives you a complete design package. Logo makers don’t.

Most online designers only design the logo, whereas Ironov creates a complete design package for you. That means you get your logo, a rationale for it, a corporate palette and pattern, templates for your socials, letterheads and business cards.

If that’s not enough, Ironov even shows you how your logo will look in real life — on signs, buildings, and merchandise.

Ironov creates a legend about the logo

Ironov comes up with legends for all logos. This is a short story explaining what exactly the logo means and what meanings it has. Legends help in marketing communication, advertising and social media management.

The design package includes a PDF of the logo legend that looks good in presentations about the company.

Ironov uses algorithmic color matching

Ironov uses a special algorithm which can compile infinite color combinations. And online generators offer ready-made color palettes designed by designers.

If a company wants a red logo on a colored background, for example, an online generator will offer only one option — a color combination created by the designer. Nikolai, on the other hand, is able to find thousands of shades that match beautifully with red.

Online generators use free fonts. Ironov uses studio-grade fonts

Logo generators use ready-made font collections. These fonts are not always of high quality, and there’s nobody to control the kerning or the juxtaposition of signs and styles.

Ironov uses fonts from Art. Lebedev Studio, created by professional type designers. These fonts are guaranteed to be of high quality.

Conclusion

{{ the-benefits:blog.comparison }}

 

 

P.S. If you still need your logo to look like no other logo in the world, buy a subscription to Nikolay Ironov. This neural network generates a completely unique design that no living person could ever come up with. And, yes, he can do standard logos, too.