Company logo
«Gene of beats»
Hip-hop label. A team of people with the beat gene. Beatmakers and poets of the night cities. Talented animals with a sense of rhythm in their blood.
Rap as we breathe.
It's a work uniform, not a rapper's outfit.
Music is our proving ground, a cosmodrome of hope.
We built studios in former bomb shelters.
Our bases are in basements, like the heroes of Fallout.
Have you ever tried playing drums?
Hoops of steel in barrels of magic are strapped together.
Only he who knows how to pound them properly
Will tear hearts and shake halls.
It's not easy to sit behind a drum kit.
♪ After the drop, your sweatshirt's all wet through ♪
This is an elite sport that requires toughness,
brains and bones and holy anger.
A lot of M.C.'s don't get the point.
They stroke consoles like they're writing letters to women.
Instead of properly fucking them over.
It's not what you did that matters, it's how the fuck you did it.
Release date: August 10, 2022
Attempts spent: 402
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