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«Gene of beats»

Music label. A group of people with the beat gene. Natural born beatmakers and mc's with a sense of rhythm in their blood.

Rap as we breathe.

This is our work uniform, not a rapper's outfit.
Music is not a testing ground, a spaceport of hope.
We build studios in former bomb shelters.
Our bases are in concrete basements, like the heroes of Fallout.

Have you ever tried playing drums?
The hoops of steel in the barrels are strapped with magic.
Only he who knows how to hit them properly
can tear the hearts out of the beats, rock the halls.

It's not easy to sit behind a drum kit.
The sweatshirt is all wet through after the drop.
This is an elite sport that requires toughness,
brains and bones and holy anger.

A lot of M.C.'s don't get the point.
They stroke consoles like they're writing letters to women.
Instead of properly fucking them up.
It's not what you did that matters, it's how the fuck you did it.