Company logo
«ЧЛБНСК»
Chelyabinsk is the most memorial city in Russia. The harshest, the most depressing, the most industrial. A city that not even a giant meteorite could sweep away, not strangled by bromine leaks, not absorbed by emissions from factories. The city of steel, the city of tanks, the city of hockey. Chelyabinsk forges the best boxers, hockey players, scientists. Think at least of Igor Kurchatov (father of the atomic bomb), or Evgeny Kuznetsov (world champion of hockey, winner of the Stanley Cup), or Sergei Kovalev, the famous boxer. The list is endless. At the same time, we want to change the perception of the city a little bit and make it self-ironic, less harsh, more modern, so that the image is close to the generation of Zoomers and Millennials. These are the two audiences that are actively leaving our city.
Create logoRelease date: July 15, 2021
Attempts spent: 93
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